2015-2016 | Santiago, Chile

Founding partner

work on

Brand Identity
Marketing & Advertising
web design
strategy
Print

Industria Colectiva (2015 - 2016) was a project that I launched with photographer Sabino Aguad.  Together, we worked with emerging Chilean companies to develop their strategy, brand identity, and visual marketing.

A Brand For Brands

The concept behind Industria Colectiva’s own branding incorporated a graphic of the Andes Mountains.  The mountain range, which runs across the entire country of Chile, holds great significance to the Chilean people.  As a result, the depiction of The Andes is a highly recognized symbol held in high regard.  So, we designed an impressive monochromatic image to give our brand a sense of distinction.

World-Class Pickles

By Maria is an emerging pickles company founded in 2012.  In 2016, we created a social media campaign called “The Infinite Ways To Eat By Maria,” which advertised unique recipes for customers.  The campaign provided numerous, non-tradition alternatives that showcased the versatility of the product.  In addition, we created the company’s Christmas campaign and engineered a few improvements for product packaging.

Keeping Business Synchronized

This is a new online management platform that allows users to manage inventories across multiple sale channels.  We created a brand that highlighted the company’s focus in tech.  To accomplish this we fashioned the “M” of “Multivende,” from a layered set of stripes, which represent the multiple services the platform provides.

Fresh Coffee At Your Door

OZ is a coffee supply company that offers its customers roasted coffee sent to their door in small, weekly packages.  The company’s competitive differentiation are it’s small batches that ensure freshness and flavor.  We worked to enhance their branding and packaging label.

Lightweight Life

Lef is an urban sportswear concept we are developing through Industria Colectiva.  The company has yet to take any products to market.  Lef means “lightweight” in Mapudungun, the language spoken by the Mapuches, an indigenous group native to Chile.  Inspired by urban athletes looking for plain, high performance clothes that can be worn with business attire.

A Picture Of Nowadays

Social Media Culture is an academic project created by Arturo Arriagada.  It is a digital platform that was created around research, which studied the relationship between consumers and producers of goods and services through each generation. We designed their logo, website, and printed media.